How Our Training Works

A clear path from complete beginner to confident online business owner

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Training Structure

The Complete Learning Journey

Our curriculum follows a logical progression, with each module building on previous knowledge while creating tangible progress in your actual business presence.

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Module One: Business Profile Setup

Begin by creating professional business profiles on relevant social media platforms. Learn platform-specific features, profile optimization techniques, and how to present your business effectively. This module covers choosing the right platforms for your business type, creating compelling business descriptions, and setting up contact information properly. You leave this session with at least one fully configured business profile ready to attract customers.

2

Module Two: Product Photography

Master the art of creating appealing product images using just your smartphone. This hands-on session covers lighting techniques, composition principles, background selection, and basic editing using free mobile apps. You practice photographing actual products during class, receiving immediate feedback and guidance. The focus remains on practical techniques that work in typical home or shop environments without expensive equipment. By session end, you have a collection of product photos ready to use.

3

Module Three: Writing Product Descriptions

Develop the ability to write descriptions that inform customers and encourage purchases. Learn what information customers need, how to highlight key features, and techniques for creating urgency without being pushy. This module includes exercises where you write descriptions for your actual products, receive feedback, and refine your approach. Understanding your specific audience and their concerns guides the writing process. You complete this session with product descriptions ready to publish.

4

Module Four: WhatsApp Business Setup

Configure WhatsApp Business as your primary customer communication and order management tool. This session covers creating business catalogs, setting up automated greeting and away messages, organizing conversations with labels, and using quick replies for common questions. Learn professional communication standards, response time expectations, and how to handle difficult customer interactions. Practice scenarios help you develop confidence in managing customer conversations. Your WhatsApp Business account is fully operational by session end.

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Module Five: Basic Graphic Design

Create promotional graphics, social media posts, and visual content using free design tools. This practical session introduces design principles like visual hierarchy, color harmony, and typography basics. You learn to use templates effectively while customizing them for your brand. The focus stays on creating content that serves your business needs rather than becoming a professional designer. Complete this module with several promotional graphics ready to use and the knowledge to create more independently.

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Module Six: Mobile Money Integration

Set up mobile money payment collection for your business and understand transaction management. Learn how to share payment information with customers, confirm received payments, handle payment issues, and maintain financial records. This module covers security practices, common fraud attempts to watch for, and reconciliation techniques. You configure your mobile money account for business use and practice the complete payment workflow. Understanding the technical and security aspects gives you confidence in accepting digital payments.

Learning Format

How Sessions Are Conducted

In-Person Training

Weekly sessions held in Accra and Kumasi provide hands-on guidance with direct instructor support. Small group sizes ensure individual attention while allowing peer learning. Each session runs approximately three hours, balancing instruction, practice, and Q&A time. Participants bring their own smartphones and work on their actual business during training.

Online Cohorts

Live online sessions accommodate participants outside Accra and Kumasi. These follow the same curriculum and schedule as in-person training, delivered through video conferencing. Screen sharing, breakout rooms for practice, and individual check-ins maintain the interactive learning experience. Technical requirements remain minimal—a smartphone with internet connection suffices for full participation.

Instructor providing guidance to student working on smartphone

What Makes Our Approach Effective

The training methodology prioritizes immediate application over theoretical knowledge. You don't just learn about features—you use them during class on your actual business. This hands-on approach means you encounter real challenges while help is immediately available.

Each module produces tangible output. You're not collecting information to implement later—you're building your online presence progressively throughout the course. By the final session, your online storefront is operational and has been for weeks.

Small group sizes allow instructors to address specific questions about your particular business situation. Generic advice has limited value—you receive guidance tailored to your products, audience, and goals.

The curriculum reflects current platform features and best practices. Digital tools change frequently, so training content updates regularly to remain relevant and accurate.

Time Commitment

What to Expect

Weekly Sessions

Six modules delivered over six weeks, one session per week. This pacing allows time to practice between sessions and implement what you've learned. Each week builds on the previous, creating momentum in your learning and business development.

Session Duration

Each session runs approximately three hours. This includes instruction, hands-on practice, individual guidance, and Q&A time. The format balances focused learning with practical application, preventing information overload while ensuring thorough understanding.

Between Sessions

Practice assignments help reinforce learning and build your online presence progressively. These aren't homework in the traditional sense—they're steps in launching your actual business. Most participants spend two to three hours between sessions implementing and practicing.

Requirements

What You Need to Participate

Smartphone with Internet

Any smartphone capable of running current social media apps and WhatsApp suffices. No specific brand or expensive model required. Internet connection needed for training sessions and platform setup—mobile data or WiFi both work.

Products or Services to Sell

Training works best when applied to an actual business. You should have products to photograph or services to describe. The specific business type matters less than having something real to work with during training.

Willingness to Learn

No previous digital experience required. Basic smartphone usage ability—sending messages, taking photos—provides sufficient foundation. The training assumes you're starting from the beginning and builds knowledge progressively.

Time Commitment

Ability to attend weekly sessions and dedicate a few hours between sessions for practice. Missing sessions creates knowledge gaps that make later modules harder to follow. Consistent attendance produces the outcome.

After Training Concludes

Course completion doesn't mean the end of support. Questions that arise as you continue growing your online presence receive responses. The relationship continues beyond the six-week training period.

You gain access to a community of fellow participants who have completed training. This network provides ongoing peer support, idea sharing, and encouragement as everyone navigates similar challenges.

As platforms introduce new features or change existing ones, you receive updates and guidance on adapting your approach. The digital landscape evolves constantly—ongoing information keeps your knowledge current.

The skills you develop remain yours permanently. Unlike subscription services that stop when payments end, the capabilities you gain through training continue serving your business indefinitely.

Group of entrepreneurs celebrating training completion and business success

Ready to Begin Your Training?

Join our next cohort and start building your online business presence with expert guidance.

Contact Us to Enroll